About Sportfishermen.com

I've been ad advertiser on Sportfishermen.com for three years. The leads that I received from this site are of high quality and they convert at a high rate. I advertise on other forums as well, however, I have found that SFC creates higher quality leads and a higher conversion rate. The SFC members spend money on high quality, high priced fishing tackle products.

Over the last year, I have decreased my print advertising and re-directed these funds to additional web advertising. I strongly believe that this helped us produce revenue growth in a very tough 2008 economic climate.

I chose web advertising because through Google Analytics, I can quantify the traffic, leads and conversions. Through this information, I can make intelligent and informed decisions on where to spend my ad dollars. I simply cannot quantify a print advertisement. I make these advertising decisions not based on emotion or feel, but based on actual statistics.

If you are considering advertising on this forum, I highly recommend doing so. I especially feel that the major tackle manufacturers should re-direct a portion of your advertising dollars to Sportfishermen.com. You will find that the solid group of fishermen active on this forum are from a desirable demographic, have expendable income and buying power, and have loyalty to the advertisers supporting the site.

Feel free to contact me if you would like to hear more about my positive advertising experience on this great forum. IMO, the best fishing forum that exists.

Capt. Keith Fraser
Alltackle.com, Inc.

Brand Success through Sportfishermen.com

A year and a half ago, we were still field testing our shirts to ensure quality and performance before introduction to the general public. By December, we put together a marketing plan and needed a strong partner to go to market with. We had purchased plenty of Google AdWords credits, but in order to be successful we needed a targeted marketing outlet to build our brand and to promote our products. Sportfishermen.com was the perfect outlet for us and we went live with our internet retail operations on January 3rd, 2006.

Over 75% of our sales through the first and second quarter were referrals through Sportfishermen.com. In the first six months of this year, we have received orders from 16 states and APO boxes as a result of Sportfishermen.com. A majority of those orders have been repeat customers as we build successful brand loyalty through the site. We are committed to growing with Sportfishermen.com and look forward to many successful years together.

Rob White
Founder & CEO, Thermz Inc.
Get your Thermz on!

I would like to drop a note to you to say thank you for the site you have built. Many many people including myself enjoy the tips, reports and camaraderie that are found on Sportfisherman.com. But for us it is much more. The business end of Sportfisherman.com has helped my company, Squidnation hop to the front of the Spreader Bar industry in one short year.

A year ago we launched Squidnation.com on an idea and a shoestring budget. You and sportfishermen.com helped us get it off the ground by allowing us to endorse our products on your site for free. Then you started selling ad space. We purchased a banner and have never looked back. I am writing this to you today on our one year anniversary. John, the company is skyrocketing and it is because of avenues like yours that we have succeeded. Thanks again and keep up the good work. It just keeps getting better.

Bill Pino
Founder & CEO, Squidnation Inc.